I was at the excellent Digital Futures event in Shropshire on Monday and spoke about Community Engagement – here is the presentation from the event if you are interested:
It was an excellent day and hats off to @ashroplad for his curation of the day. Lots of great presentations but the standouts for me were Carrie Bishop talking about digital by design not default and minimal use of technology and Alison from Pesky People who with humour and determination hammered home the point that technology has no excuse not to be accessible. I also enjoyed hearing @loulouk sharing some of the highs and lows of GDS’s work with social media – great to see a high profile group being prepared to share their less than brilliant experiences as well as the stuff that goes well.
I was talking about the way in which networked technologies cause ‘disintermediation’ – removing intermediaries from processes and relationships – and what this pressure might mean for Citizen / Government relationships which are often mediated by the Community Engagement process. My experience is from the digital democracy world – but my point is that the offline process needs to respond the change being driven online.
We have been doing a lot of work on Community Engagement over the last year both on our own and with our partners Demsoc and OCSI (we don’t just talk networks – we work in them!). The work has spanned the CRIF project in Cambridgeshire, the NESTA Funded We Live Here project in Brighton and at the moment as part of the advisory and research work we are doing with the APCC and APACE around the new Police and Crime Commissioner roles. Having these new roles to think about really opens up the debate and has started to develop into some principles which we are applying to projects:
- Digital by Default – not just taking digital as your main channel but by taking the behaviours that we find online and applying them to the offline relationship
- Open by Default – Putting the emphasis on an open, shared and public evidence base that can be used and contributed to by all participants as well as a creating a process which allows new ideas and agenda items to come from Citizens as well as the process manager
- Networked – Connecting and creating ‘networks of networks’ which can maintain themselves (because they already are) but contribute to a wider more representative discussion
- Agile – reacting to new evidence and ideas in a controlled but responsive way
That first one is now back on the drawing board as I think that Carrie is right to talk about digital by design however I also want it to reflect the fact that its about being culturally not just technically digital – might try our digitally native instead – views please!
We are influenced by the Asset Based Community Development approach of people like Jim Diers and our starting point for any project is to go and find the people in the community who are already talking as they are the starting point for your network – we use our social media audit process to do this. By running and open and agile process from the start, and by making good use of both digital channels and offline events, we have a developed a new approach to Community Engagement. We also put a shared, robust and OPEN evidence base central to what we do.
Up to this point we have strong evidence and experience which shows that this a highly effective – and cost-effective way of approaching community engagement which leaves you with a reusable asset in terms of a platform and a network of ‘willing localists’.
We think that this can go further however and so within these principles we embed an objective to create more co-productive outcomes – the final stage of community engagement should be a co-productive and self-managing network of local participants. Over time the investment in creating these networks should reduce the costs of community engagement but more importantly strengthen the ability of communities to help themselves.
Community Engagement should be about creating the right kind of relationship between Citizens and Government and as such it should integrate communication, consultation and the democratic process – which means that reimaging Community Engagement means reimaging the role of the representative within it. If we are going to ask more of our communities, and I think the financial picture if nothing else means that we are, then it is vital that we renegotiate this relationship.
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