Hoping for the iPlayer effect with social media?

Interesting article today from the Guardian – talking about the fact the BBC are planning a major website re-write with social media at the heart of things.  You can read the article here.

At Public-i where we do a lot of work using video for democratic projects we really saw a huge boost from the iPlayer – it seemed to take the use of video mainstream in a way that YouTube didn’t.  I know that YouTube created the social network but it was still something your children would do not you – iPlayer is used far more widely demographically speaking.  This is of course an impression – I will dig about in the Ofcom numbers next year to see what they say on this.

Anyway – if the BBC are making social media a central tenet of their new site then this could be the signal for all those councils and government agencies to start using new technologies far more systematically and with more confidence – lets wait and see shall we?

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