This is going to be one of those annoying posts which strays between research stuff and more practical things. I’m writing it to tease out an inconsistency in my thinking around both the thesis and also our design work for Citizenscape. It really is thinking in public so please feel free to look away and leave me quietly muttering to myself……
I am just neurotically tweaking (with heroic help from the amazing @GeorgeJulian and others) my thesis which does two main things:
I hasten to add that at 90000 words I sincerely hope it does a few other things as well but we shall see…anyway
I define informal civic activity online as being content which is created with an intended primary audience of the wider community as opposed to informal social activity which has an intended primary audience of friends and/or family. I use the term ‘primary audience’ as the publicness of the online world means that this content will also have unintended secondary or further audiences as well. Community might refer to community of place or of interest but my work focuses on community of place. In more practical terms I am talking about community websites, hyperlocal sites, Facebook groups or active individuals who are using the Internet either to talk about or organise in their local area. One of the points I make is that we can’t just frame this content as being citizen journalism – while some content creators fit this description there are more who are using these tools without any intent that they are creating an authoritative record or commentary on events and are better described simply as community activists or active citizens.
This ambiguity about audience for informal civic activity creates a dilemma for policy makers and politicians. While this content is in the public domain it is not necessarily intended as part of any political or democratic process. We can argue that because we should all be aware of the publicness of the social and the possible existence of secondary audiences that this information is in the public domain but without the active intent to participate its role in public debate is – well – debatable. This debate is around the nature of Social Media with respect to the concept of the public sphere and its role in political communication – will pick this up separately.
Its fairly standard practice for communications teams to monitor sentiment and significant influencers online and this is part of the advertising tax we all pay in different ways to keep social media free in the main part. I am amazed that more politicians don’t do the same thing. However this kind of monitoring, while useful, does not seem to me to be a solid foundation for a different and more co-productive relationship with the Public – something I would argue strongly that we need. (There are some interesting parallels with academic research ethics around social media here which I might pick up at a later date).
The existence of informal civic activity online speaks of the potential for a more meaningful role for this in the democratic process as it opens up a connection to community groups and networks which are often outside of the ‘usual suspects’ of community engagement and political campaigning. However on the other end of things we don’t as yet include social media content which has not been created in response to a specific question in consolation or engagement processes and this means we are closing down the potential for agenda setting and proactive engagement in the policy making process other than by traditional routes.
So, we have meaningful activity online and no clear route for how we actively rather than passively include it in the democratic process.
This is where the design criteria for digital civic space come in (sorry folks – this is repeat from other postings):
The thesis will (I hope!) tell the story of where these all came from but we (at Public-i) have been working on creating Citizenscape on this basis (this is where the action comes into the action research!!). We are about to be ready to beta the next version of the platform and this post was triggered by a need to really think about the point of connection between the informal civic spaces created by citizens (as described above) and the more formal but still open space which is described by the criteria above. We will be testing this thinking as well as the UX in the beta tests so I will report back at some point.
We can (and do with Citizenscape) take a step forward from the surveillance scenario described above by making sure that anyone whose content is being used is informed and by ensuring that the platform ensures that platform shares the same metrics and measurement with both the audience and the administrators. However in terms of creating a democratic space the key is I think in active participation – which is linked to criteria 5 – identity. While a Digital Civic Space might draw on ambient or passive activity which has the wider world as a secondary audience some act of active participation is needed in order for this to be included in democratic debate. This might be a response to a specific questions (as is the case with online consultation) or it could be the sharing of identity with the Space in recognition that you want your content to be ‘counted’. I don’t see any issue at all with making it clear that democratic debate needs to understand how representative the participants are and also have a degree of accountability which is not possible without a sense of who is participating (note: this doesn’t mean your identity needs to be public – it just needs to be known).
So – I am proposing that the that missing connection between informal and formal digital civic activity must be a conscious act of participation. We cannot consider media monitoring to be a substitute for democratic participation – even though that is the more straightforward approach. In practical terms this means inviting people before including their content and being completely transparent about how its being used – I don’t think either of these points are either difficult or unreasonable.
Government can learn a lot from monitoring activity online – but it can gain a lot more by collaborating with the content creators.
One other thought – if therefore we are going to ask people to identify themselves to the Digital Civic Space in order to participate in the democratic process then we are going to have to ensure that there is some kind of democratic promise in place. If we want people to be actively participating then we need to be actively listening. The nature of that listening is another post – perhaps a discussion about Networked Councillors as well as a discussion about new forms of Policy Making.